About ST Signature

A transcendent hospitality experience starts at ST Signature. A revolutionary co-living hospitality solution featuring intelligently designed and communal spaces, we create a holistic approach to the concept of living large.

As we move towards the age of digitalization, there is an inevitable and phenomenal paradigm shift in international travel, shaping the future of travel and hospitality. With information at our fingertips and a few clicks away from a fully customized vacation overseas, traveling has never been easier. However, expectations when it comes to efficiency and convenience have risen greatly as well. Travelers have also redefined the meaning of travel and luxury, forgoing traditional standards in favour of meaningful experiences.

Born with the will to challenge conventions and invent a new class of experience, ST Signature focuses on the live large attitude, which goes beyond typical decadence. While the interiors and fitting are luxurious and of high quality, we are guided by the mantra of sustainable indulgence. This belief is quintessential to our definition of the live large attitude and we propagate this thinking to every actionable aspect of our service. By circumventing a traditional room layout, we created a space that is spacious enough to be comfortable and small enough to reduce unnecessary carbon footprints. We embrace the sharing economy and focus on meaningful human interaction that enriches our guests’ stay.

On top of the comfort and indulgence one can expect in the private cabins, there is also a unique blend of IT solutions and communal spaces within the hotel to facilitate the choice of being social when preferred. Romanticizing the idea of being “alone, together”, we introduce different options of meeting space for guests to meet and engage in a conversation under one roof. As a social accelerator, our guests can interact together both online, using our web-app, or offline, at the comfort and convenience of our communal areas.

This is our signature. Live Large – Make Space for Discovery.

About ST Signature

A transcendent hospitality experience starts at ST Signature. A revolutionary co-living hospitality solution featuring intelligently designed and communal spaces, we create a holistic approach to the concept of living large.

As we move towards the age of digitalization, there is an inevitable and phenomenal paradigm shift in international travel, shaping the future of travel and hospitality. With information at our fingertips and a few clicks away from a fully customized vacation overseas, traveling has never been easier. However, expectations when it comes to efficiency and convenience have risen greatly as well. Travelers have also redefined the meaning of travel and luxury, forgoing traditional standards in favour of meaningful experiences.

Born with the will to challenge conventions and invent a new class of experience, ST Signature focuses on the live large attitude, which goes beyond typical decadence. While the interiors and fitting are luxurious and of high quality, we are guided by the mantra of sustainable indulgence. This belief is quintessential to our definition of the live large attitude and we propagate this thinking to every actionable aspect of our service. By circumventing a traditional room layout, we created a space that is spacious enough to be comfortable and small enough to reduce unnecessary carbon footprints. We embrace the sharing economy and focus on meaningful human interaction that enriches our guests’ stay.

On top of the comfort and indulgence one can expect in the private cabins, there is also a unique blend of IT solutions and communal spaces within the hotel to facilitate the choice of being social when preferred. Romanticizing the idea of being “alone, together”, we introduce different options of meeting space for guests to meet and engage in a conversation under one roof. As a social accelerator, our guests can interact together both online, using our web-app, or offline, at the comfort and convenience of our communal areas.

This is our signature. Live Large – Make Space for Discovery.

Mission

ST Signature’s mission is to uplift economy hotel stay experience by offering
affordable luxury, technological and spatial innovation, and a sense of community to
tech savvy travelers.

ST Signature wants to prove that in embracing the sharing economy and
sustainability, people didn’t need to compromise to co-living hotels – that co-living
hotels can be more comfortable, offer more controls, are more fun than economy
hotels.

Vision

Straits Organization’s vision is to be in 100 cities, serving 100 million travelers, and
exceed 100 years.

Our Beliefs

Straits Organization’s core values

Competence

We do not cut corners, and we believe in the relentless pursue for excellence.

Confidence

We act with integrity, and we empower individuals.

Creative

We do not settle, and we find smarter solutions always.

Curious

We improve continuously, and we embrace changes.

Compassion

We are inclusive, and we rise by lifting others

Collaborate

We honour, respect and reward our customers, employees, partners and investors.

Commitment

We do things right, and we aspire be the best version of ourselves.